About Cow Services
We are an ambitious, fast growing and international team working at the forefront of DeFi. We believe that we can make markets both more efficient and fair, by building the ultimate batch auction settlement layer across EVM compatible blockchains.
We have been part of Gnosis since 2017 – one of the first projects building on Ethereum – and are now in the process of gaining our independence. We are looking to extend our team with high performers who are willing to take ownership and are focused on impact. If you are a team player who also strongly believes in the importance of integrity and long-termism of the ecosystem, you might fit right in!
About the role
We’re now growing our team and looking for a seasoned Senior Marketing Manager who is creative, analytical and collaborative to level up our marketing and comms and to drive up trading volume, build brand awareness and help take CoW Protocol to the next level.
Join our team and work directly with the founders to build the future of decentralized trading for the entire web3 universe. Enjoy a lot of perks, such as traveling with us to cool events and participating in amazing off-side retreats with the team!
We are a fully remote team and although we hire globally, there is a preference for this role to be based in Europe or remote +/- 3hours CEST time.
What you’ll do
Lead in the creation of CoW Protocol’s marketing and growth roadmap, including objectives, key results, analytics, and measurement to communicate tasks to the team and deliver results.
Strategize our content-publishing plan alongside campaigns to create a unique, powerful, and consistent brand voice to improve awareness, increase user acquisition and community engagement for CoW Protocol.
You will be collaborating with all sorts of teams, such as tech, product, design, business development, and community teams to integrate our brand narrative, product positioning, and messaging across all aspects.
Lead go to market planning and strategies. Collaborate with product management, partnerships and other departments during product and feature launches.
Develop product positioning, value propositions, and key messaging to be used in product development and marketing. Develop strong and innovative strategies to promote the brand and product.
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Administer the creation and publishing of relevant, original, high-quality content (for all channels and ads).
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Who you are
5+ years of product marketing experience from a B2B2C/Platforms/Fintech/SaaS
B2B or B2B2C SaaS marketing background, such as developer tool and service
Experience crafting & implementing customer segmentation based on demographics, attitudes, user type
Strong expertise in product-led growth
Hands-on experience gained in all key areas of marketing, digital marketing, brand messaging, SEO, affiliate, influencer, communication, etc.
Excellent communication and writing skills
Demonstrated ability to collaborate effectively across multiple teams
Experience managing external agency partners
Outstanding prioritization and project management skills as well as a good sense of the expected impact
Relevant crypto and DeFi experience
Experience marketing highly technical products
Experience in Finance/trading/banking
Bachelor’s degree in business, marketing, or a related discipline; MBA is a plus
What we can offer you
Flexible work environment: join one of our hubs in Berlin or Lisbon or work remotely with the option of joining a local coworking space
Regular trips to reunite with the rest of the team
Conference budget to keep up to date with the developments of the ecosystem
Learning budget to support your higher ambitions
Work alongside the biggest projects and names of the space
Impact: you are joining a startup where you can make a huge difference. Your work matters!
But most importantly – grow with us! We’re growing rapidly, the industry is expanding fast, and we have a lot to do. If you’re someone who loves taking initiative and getting things done, we are excited to receive your application in English.